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Privacy Policy

This Privacy Policy describes the privacy policies and practices of PerBlue, Inc (“PerBlue”) regarding its location-based massively multi-player online game, Parallel Kingdom (“Game”), and all associated PerBlue products and services provided at or however accessed and/or used, whether via personal computers, mobile devices, tablets, handheld devices, or through other interactive services, features, applications, and downloads (collectively, “Websites”), collectively referred to as "PK" in this Policy.

We will refer to subscribers, customers, users, and others who download, access, use, purchase, play and/or subscribe to (collectively, "use" or "using") PK as “Users” and “User”, “You” or “Your” throughout this policy.

Most of our Users will use PK as it was intended — a harmless way for friends and strangers to play together. But, be aware, information about your location is subject to misuse and monitoring by others who use PK. Please take care with how you play PK, and how you manage your information and communications on PK.

Please be aware that any profile, personally identifiable information or Location Information that you voluntarily disclose on any public forum on our Websites or through any action including but not limited to messaging and building location-based structures within our Game, is publicly available and can be read, collected, or used by others, and could be used to send you unsolicited messages. PerBlue is not responsible for any third party use of User profiles, personally identifiable information, Location Information, or any other identifying information that you choose to disclose publicly using PK.

This Privacy Policy is incorporated into and is subject to the Terms of Use Agreement. Your use of PK and any personally identifiable information and Location Information you provide in using PK is subject to the terms of this Privacy Policy and the Terms of Use Agreement.

1. Information PerBlue Collects

Users must create a unique account name and may need to provide all or some of the following: his or her name, Facebook data, Facebook ID, age, email address, phone number, and password to PerBlue to activate an account for use in PK (collectively, “Personal Information”).

When you play our Game, we collect certain types of technical information about your iPhone, iPad, iPod Touch, any device running Google Android, computer, tablet, or any other method used to access and operate PK (“Device”), including but not limited to unique device ID, device type, carrier, location, default device language, and platform (collectively, “Device Information”).

When PK is being used, PerBlue collects coordinates from GPS and cell tower triangulation or any other means provided by the Device that shows the current location of the User’s Device. PK may also determine an approximate Device location through Facebook data or a User-entered ZIP code. Data collected from any of the sources listed in this policy containing exact and/or approximate User Device location will collectively be referred to as “Location Information” in this policy. PerBlue, or its contractors, retains Location Information on their servers. Location Information for each User is linked to the Personal Information of that User.

As part of the Game, PerBlue collects and stores information about the actions and movements of Users. Also as part of the Game, PerBlue shares the Location Information of the Users’ devices with other Users. Location Information sharing occurs even when a User is not playing the Game, although the Location Information is only updated with the User’s current location when a User opens the Game application on his or her device.

PerBlue may collect additional information about Users from third parties that you have agreed may be shared by those third parties, including without limitation Facebook, advertising networks, surveys, and other data collectors. Except where we have obtained your express consent, PerBlue does not share the Location Information with third parties and only shares Personal Information with third parties to the extent expressly allowed by the User.

Users may prevent further collection of Location Information by discontinuing use of PK. A User’s Personal Information, Device Information, and Location Information will be retained for each User for as long as PerBlue’s business needs require as determined at PerBlue’s sole discretion, unless the User contacts PerBlue and requests to have his or her Personal Information, Device Information and/or Location Information deleted in accordance with the procedure outlined in the section titled “How to Delete Information Obtained by PerBlue.”

PerBlue may use data collected from you, after removing any data that identifies any specific User from Personal Information, Device Information, and Location Information and combine such remaining data to create “Aggregate Information.” Such anonymous Aggregate Information is not personally identifiable and is not Personal Information, Device Information, or Location Information.

Playing the Game may require the use of an iPhone, iPod Touch, iPad, or any device running Google Android. If you want to receive SMS text notifications from PK, a messaging (including SMS text messages) plan is also required. Standard data and messaging charges, fees, and taxes from the User’s carrier apply to any SMS text notifications you receive from PK.

To use PK, the User must consent to: (a) the use of his or her mobile device’s location including the display and disclosure of that Location Information to other Users and within the Game; (b) the sharing of his or her movements, actions, messages and chat in the Game with other Users (c) the receiving of text messages; and (d) pay carrier data, messaging, and other fees resulting from PK use.

The User’s password is automatically encrypted and saved on PerBlue servers, and the User’s device Location Information is updated automatically with the User’s current location when the User opens and uses PK.

2. Information PerBlue Collects from Visits

When Users and others visit our Websites, PerBlue collects the visitor’s IP address (the unique set of numbers used to identify the visitor’s computer), and his or her registered domain or home server. When Users use PK, including the Game, Websites including the Forum, or bug tracking system, PerBlue’s servers automatically record certain information about their usage from their mobile device and/or web browser. These server logs may include information such as a Device identification number and Device identifier, web requests, Internet Protocol address, browser type, browser language, referring / exit pages and URLs, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the number of messages related to the User’s profile, the amount of time spent on particular web pages, and the dates and times of requests. PerBlue, its contractors and other third parties that help PerBlue provide PK and the Websites (“PerBlue’s agents”) may use “cookies” to improve visitors’ experience at the Website. PerBlue's Cookie Policy is available here:

If a visitor requests information by sending PerBlue an email or accesses the Game, PerBlue may save the visitor’s e-mail address and any other information that the visitor or User provides. This information may be used by PerBlue to provide services or products the visitor requests and to contact the visitor in the future by mail, by e-mail, or by phone to convey information about PerBlue's services. Such information also allows PerBlue to respond to visitors’ inquiries concerning career opportunities at PerBlue. Visitors will always be provided with the option not to be contacted or to unsubscribe if they register with the site.

3. How to Delete Information Obtained by PerBlue.

A User may have his or her Personal Information, Device Information and Location Information deleted by emailing with the Memo Title: Delete User Information from the email address used to create the account. This will result in the account being deleted.

4. How Information Is Secured.

PerBlue uses a variety of physical, technical, and procedural safeguards to guard against loss, misuse, and alteration of Personal Information, Device Information, and Location Information. For example, Location Information transmitted from mobile devices to PerBlue is encrypted; access to Personal Information is limited to PerBlue and contractor personnel who need the information for PK; and PerBlue uses and requires its contractors to use technical measures to guard against unauthorized access to Personal Information and Location Information. PerBlue also requires Users to use usernames and passwords to access Personal and Location Information. PerBlue cannot, however, guarantee the security of any Personal Information, Device Information, or Location Information, or information collected from the Websites or other correspondence including e-mail. Despite PerBlue’s efforts to secure such information, it may be accessed, disclosed, altered, or destroyed by a breach of PerBlue’s physical, technical, and procedural safeguards. Users use PK and visitors go to the Websites at their own risk. If PerBlue learns that a User’s Personal Information, Device Information, or Location Information has been disclosed to an unauthorized person, PerBlue will attempt to notify the User.

5. How PerBlue Uses Users’ and Websites Visitors’ Information.

PerBlue uses each User’s Personal Information, Device Information, and Location Information to provide PK to the User. Providing PK to the User may include the following uses of Personal Information, Device Information, and Location Information:
  • Display of each User’s live location to other Users, or to alert fellow Users when you are nearby.
  • Display of your actions, messages, and chat contributions to other Users.
  • Use of Users’ e-mail address or mobile number from time-to-time for marketing and administrative purposes such as sending privacy or security related notices, notifying Users of major PK changes, or for other User service purposes.
  • Use of Personal Information, Device Information, and Location Information for analytical purposes.
  • With your express consent, use of User’s Personal Information, Device Information, and Location Information to target advertising to you.
  • With your express consent, provision of User’s Personal Information, Device Information, and Location Information to third parties for analytical and advertising purposes.
PerBlue does not use Personal Information or Location Information to send commercial or marketing SMS text messages or email messages to Users without their express consent, unless they have opted-in to be part of a specific program or feature in accordance with the applicable PK consent procedures.

You acknowledge and agree that PerBlue may share Personal Information, Device Information, Location Information, and information collected from the Websites with PerBlue’s agents, corporate affiliates, or advisors who help PerBlue operate and improve its business. PerBlue has entered into or will enter into written agreements with its agents, corporate affiliates, and advisors to which it discloses Personal Information, Device Information, Location Information, and information collected from the Websites that requires them to adhere to pertinent provisions of this Privacy Policy and the Safe Harbor Principles issued by the U.S. Department of Commerce, which are available at PerBlue also prohibits its agents, corporate affiliates, and advisors from using any information disclosed to them by PerBlue for purposes other than implementing PerBlue’s instructions.

PerBlue may use Aggregate Data to analyze how Users use PK to determine ways in which PerBlue can improve PK and to consider offering new services to Users. PerBlue may also use information collected from the Websites to analyze traffic to the Websites to determine how to improve them.

PerBlue may use or disclose Personal Information, Device Information, and Location Information and information collected through e-mail or from the Websites: to comply with applicable laws; to protect the rights and property of PerBlue or others; to protect a person’s safety; to prevent abuse; as evidence in legal proceedings; to cooperate with properly authorized law enforcement investigations; and in response to subpoenas from third parties. If permitted by law, PerBlue will use good faith efforts to promptly notify a User of any subpoena that seeks any of the User’s Personal Information, Device Information, or Location Information to enable the User to seek to quash the subpoena.

PerBlue may disclose or sell Personal Information, Device Information, Location Information, and information collected from the Websites as an asset in conjunction with the sale of PerBlue to a third party or in conjunction with the sale of a portion of PerBlue’s assets.

PerBlue may allow Users the option to Earn Food via an “offer wall” accessible from the Get Food screen in PK. Upon selecting the Earn Food option, a third party advertiser’s offer wall will appear, displaying offers that Users may complete in exchange for various amounts Food in PK. Clicking or tapping on an offer from the offer wall will take the User outside of the Game and third party privacy policy or terms of service will apply. To facilitate distribution of the appropriate Earn Food reward to Users for completing third party offers, we share non-personally identifiable information, and most often the User’s Device ID with the third party.

6. Children’s Information

PerBlue recognizes the importance of protecting the privacy of children. Consistent with the Children’s Online Privacy Protection Act, PerBlue will not knowingly collect any Personal Information, Device Information, or Location Information from anyone under the age of 13. IF YOU ARE UNDER 13 YEARS OF AGE, THEN PLEASE DO NOT USE OR ACCESS PK AT ANY TIME OR IN ANY MANNER. If PerBlue learns that Personal Information of persons less than 13-years-of-age has been collected through PK without verifiable parental consent, then PerBlue will take the appropriate steps to delete this information. If you are a parent or guardian and discover that your child under the age of 18 has obtained a PK account against your wishes or without your consent, then you may alert PerBlue at and request that PerBlue delete that child's Device Information, Personal Information, Location Information, and account from its systems.

7. Information Collected by Others

This Privacy Policy addresses only the policy and procedures of PerBlue. PerBlue is not responsible for the privacy policies of third parties, including but not limited to those whose websites may be linked to the PerBlue’s Websites.

8. Use Outside the United States

PK is hosted in the United States. Users who use PK from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your personal data to the United States and by providing your personal data you consent to that transfer.

9. Enforcement

If a User believes that his or her rights as described in this Privacy Policy have been violated by PerBlue, the User should email or send a letter to PerBlue, PO Box 1861 Madison, WI 53701. PerBlue will attempt to resolve User complaints as quickly as possible.

10. Amendments to this Privacy Policy

PerBlue reserves the right, at its sole discretion, to change, modify, add to, or remove any portion of this Privacy Policy, in whole or in part, at any time. PerBlue will include such amendments on the version of this Policy that is posted on PerBlue’s Websites. Amendments to the Policy will take effect immediately upon being posted to the Websites. It is your responsibility to check the Privacy Policy periodically for changes. User’s continued use of PK after PerBlue posts an amendment constitutes User’s acceptance of and consent to such amendment.

11. Contact Us

For more information about our Privacy Policy and practices, e-mail us at By using PK, the User acknowledges that he or she has read and accepted this Privacy Policy. If you do not accept this Privacy Policy, please do not use PK or visit the Websites.

12. Bankruptcy, Merger or Acquisition

In the event that PerBlue is acquired by or merged with a third party entity, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from our Users as part of such merger, acquisition, sale, or other change of control so that PerBlue can continue operations. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors' rights generally, we may not be able to control how Users’ Personal Information, Device Information, and Location Information is treated, transferred, or used. Users will be notified via notice through PerBlue of any such change in ownership or control of their Personal Information, Device Information, and Location Information.

13. Effective Date, Date Last Modified

PerBlue Privacy Policy effective as of October 31st 2008.
PerBlue Privacy Policy last modified on August 3rd, 2011.
PerBlue Privacy Policy last modified on January 25, 2012.
Copyright 2013. Parallel Kingdom® is a PerBlue product.
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